Urooj Fatima is a dedicated licensed clinical psychologist who aims to help her patients to embrace a new, more energetic and healthier lifestyle as a sustainable solution to morbid obesity. She gained her Master of Philosophy (Psychology) and Master of Science (Clinical & Counselling Psychology) degrees from Government College University Lahore GCUL in Pakistan. She has more than a decade of varied professional experience, working as both a clinician and an academic. Her therapeutic work with patients is primarily influenced by her interest in the indigenous perspective of psychology. She employs a solutions-focused approach that emphasizes the strengths and resources that patients already have, enabling them to identify a focused and individualized solution to their unique problems.

She also sometimes works with aspects of narrative therapy, cognitive behavioural therapy (CBT), mindfulness and client-centred counselling (an empathetic, and non-judgmental approach) to help patients to cope with their challenges and attain maximum psychological and behavioural potential as they strive to adopt a lifestyle change.